How to conduct user research that is actually useful
How do you know what kind of user research is actually helpful and insightful for your project?
New innovations in mobility and transportation are almost daily topics in the news. Who will win the race in electric cars? Can you really trust autonomous vehicles? Whose fault is it when an artificial intelligence causes the death of a human being? We headed to the Audi headquarters to find out.
Provotypes are an interesting – and extremely fun – way of making designs better by first making the most unusable or provocative versions of them. In this blog post, we explain how and why this technique offers much more than just good laughs.